Rugged GPS smartwatch CMF Refresh SS2020. SKUs range from targeting classic outdoor consumers, fashion camos, surfers, and tactical military use.
ID - Vitaliy Pankov, Todd Register
Original ID by Robbie Lillquist
Key trend is an outdoor heritage trend rooted in 70's outdoor nostalgia color palettes for ultra functional outdoor-wear and created the inspiration for the Tidal Blue color. Female colorways are rooted in deep purples seen consistently in outdoor gear in 2020 and going forward, bringing inspiration for the Orchid color.
Camos were inspired by both digi camos and urban camos popular and growing in the outdoor-fashion hybrid space, inspiring the Black Walnut and Lichen Camo designs.
